I can do

• Outline, strategize and carry out digital marketing campaigns, including search engine optimization (SEO) and search engine marketing (SEM), content marketing, email marketing, social media marketing, and PPC efforts • Manage and shape social media marketing efforts, including determining the optimal social media platforms and channels • Analyze campaigns to determine the right metrics and key performance indicators (KPIs) before measuring performance and creating reports • Identify new opportunities to generate leads and boost conversion • Collaborate across disciplines to maximize the efficacy of digital marketing campaigns, including with designers, developers, and communications professionals.